This is an exciting time for the domain industry. The launch of the domain extensions first set forth in Paris in 2008 is non considered inevitable . ICANN received over 1,000 applications for new GTLDs ranging from .aaa to .机构. For a full list check out. Trying to pick a winner in the field is a daunting task, simply because so many will fail. When considering or arguing for an extensions, think about .areo, .travel, .museum. and .coop. The new list includes generics, brandables, company names and com, net, and org in various languages. One characteristic of the list is how big it is, 1,286 have passed the initial valuation phase. Why so many and why do we need so many?
A GTLD is a Generic top level domain, a formal wiki definition follows.
A generic top-level domain (gTLD) is one of the categories of top-level domains (TLDs) maintained by the Internet Assigned Numbers Authority (IANA) for use in the Domain Name System of the Internet. It is visible to Internet users as the suffix at the end of a domain name.
Overall, IANA currently distinguishes the following groups of top-level domains:
- infrastructure top-level domain (arpa)
- country code top-level domains (ccTLD)
- internationalized top-level domains (IDNs)
- generic top-level domains (gTLD)
The core group of generic top-level domains consists of the com, info, net, and org domains. In addition, the domainsbiz, name, and pro are also considered generic; however, these are designated as restricted, because registrations within them require proof of eligibility within the guidelines set for each.
Historically, the group of generic top-level domains included domains, created in the early development of the domain name system, that are now sponsored by designated agencies or organizations and are restricted to specific types of registrants. Thus, domains edu, gov, int, and mil are now considered sponsored top-level domains, much like the many newly created themed domain names (e.g., jobs). The entire group of domains that do not have a geographic or country designation (see country-code top-level domain) is still often referred to by the term generic TLDs.
So why the need for all these New GTLDs. There are over 100 million .com names registered. Which begs the question is dot com over-saturated and over valued?
First, a webmaster needs to evaluate the purpose of their website. If their website is designed to simply direct people to an affiliate page, then it won’t really matter what extension it has, since they are only going to visit it once anyway. However, if a website is designed for repeat visits, people may not care about the site not having a .com. Sites that contain updated information, games and message boards tend to be the type of sites that get repeat visitors.
Secondly, webmasters need to consider the memorable nature of their domain name. If a webmaster is able to create a witty domain name hack, such as del.icio.us, and their content is good, it may not matter that they don’t have a .com. A good site that can allow a webmaster to register unconventional domain name extensions is New.net. This site offers extensions such as .love and .free. By looking at these extensions, webmasters can start pondering ideas for their own domain name hacks. If they need help, they can always type the word or letters used in the extension in a keyword analyzer or search engine.
Thirdly, webmasters need to determine whether or not a domain name with an unconventional extension will rank higher in search engines than a domain name with a traditional one. In fact, consider the above-mentioned example of del.icio.us. Honestly, how many people are typing such a domain name in their browser? While it is certainly memorable, all of the periods associated with it are annoying. Yet, the site still has a high search engine ranking, which is probably how it’s getting its traffic.